VELUX – VMS
Storm function as a creative partner with the VELUX B2B division. Here we have created and produced the visual communication for the latest VELUX B2B product range – VELUX Modular Skylight – which is aimed for large scale building constructions. VELUX is well known for their roof windows to domestic homes, yet relatively unknown as a partner in major construction projects such as shopping malls, office buildings and the like.
At the time Storm joined VELUX as a creative partner, the VMS product range had newly been introduced and VELUX needed to promote the brand and wanted us to produce VMS case stories for the B2B market. We worked with VELUX VMS as a creative force in fine-tuning the existing strategy, designing the graphic identity and helped with story telling regarding the relative complex product range.
Storm have in association with VELUX produced several films. The film spans from product USP’s to installation guides. The films have in narration and style been directed to display the innovation and product design embedded in the VELUX brand. All in order to target the B2B customer segment – in special architects and entrepreneurs regarding large scale building constructions.
We created and wrote the script – in close dialogue with VELUX – was creator of the storyboard and handled direction, production, post-production on all the films. In extension, Storm handles all source material, archiving and languages versions for VELUX.
DWD – “Designing with daylight” was our first production for VELUX. The purpose was to provide consultants and vendors with a tool for their client meetings – though you can bee informed by a brochure or on print, audio-visual communication, like a short film, can show so much more in a blink of an eye.
SEWC – Simulating extreme weather conditions is a film focusing on USP’s, namely the changing climate and VELUX ability / willingness to test their products to withstand the harsh climate.
CSC – “Creating a stronger component” is a major USP for the target group. It regards the patented product/frame in which the window is mounted.
Storm function as a creative partner with the VELUX B2B division. Here we have created and produced the visual communication for the latest VELUX B2B product range – VELUX Modular Skylight – which is aimed for large scale building constructions.